Today’s Luxury Buyers Aren’t Looking for Bigger Homes. They’re Looking for Better Living.

If there’s one trend I’ve watched reshape the luxury housing market over the past several years, it’s this: buyers are placing less emphasis on square footage and more emphasis on lifestyle.

That might sound surprising in an era when larger homes once dominated wish lists, but today’s buyers are asking different questions.

Instead of, “How big is it?” they’re asking, “How will this home improve the way we live?” The answer often has very little to do with the number of bedrooms. Luxury today isn’t about excess—it’s about intentional living. More buyers are looking for homes that allow them to slow down, entertain family and friends, enjoy their surroundings, and spend less time maintaining a property and more time experiencing it.

Privacy, in particular, has become a premium. Outdoor living has become an extension of the home. Single-level living has become desirable not only for retirees, but also for busy professionals who appreciate convenience and are planning ahead. And more and more, people want spaces that are beautiful, functional, and built around everyday enjoyment—not just special occasions.

Buyers Are Investing in Lifestyle

I’ve noticed that many buyers are making decisions based on how they envision spending their weekends rather than simply comparing square footage or price per foot. They imagine:

  • morning coffee on a covered patio
  • summer afternoons by the pool with grandchildren
  • hosting holiday dinners where the kitchen naturally becomes the gathering place
  • parking the RV without worrying about storage fees
  • welcoming overnight guests without giving up their own privacy

These lifestyle features create lasting value because they improve daily life in ways that can’t be measured on a spreadsheet.

A Perfect Example

One of my current Gig Harbor listings captures this shift beautifully. Set on nearly an acre just minutes from downtown Gig Harbor, this property offers the privacy and serenity of country living without sacrificing convenience.

The centerpiece is a resort-style swimming pool surrounded by beautifully landscaped grounds, creating an outdoor retreat that feels more like a private resort than a backyard. A spacious covered outdoor living area extends the enjoyment well beyond sunny summer afternoons, providing the perfect setting for entertaining throughout much of the year.

Inside, the home continues the same thoughtful approach. The vaulted great room is filled with natural light and flows effortlessly into a gourmet kitchen designed for gathering rather than simply cooking. The luxurious primary suite offers comfort and privacy, while the bonus suite above the garage provides ideal accommodations for guests, extended family, or a private home office.

Perhaps one of the most valuable features is something many buyers don’t fully appreciate until they’ve experienced it: true one-level living. Daily life becomes easier when the primary living spaces are all on one floor, while the bonus suite over the garage remains available when guests come to visit.

It’s a home designed to support the way people actually live—or want to live.

Close to beautiful Wollochet Bay

Looking Beyond the Numbers

Real estate has always been about more than bedrooms, bathrooms, and square footage. The homes that create the greatest satisfaction over time are the ones that fit a family’s lifestyle.

As a managing broker, I believe one of my most important responsibilities is helping clients look beyond statistics and envision how a property will serve them for years to come:

  • Will it make everyday living more enjoyable?
  • Will it create opportunities to gather?
  • Will it provide peace and privacy?
  • Wll it enable us to live a lifestyle we envision and value?

Those are the questions that today’s thoughtful buyers are asking. They know they are not simply purchasing a home; they’re investing in the life they want to live. And, that’s exactly why exceptional lifestyle properties like this one continue to stand apart in any market.

If you’ve been looking for a home that offers luxury without pretense, privacy without isolation, and a true resort-style lifestyle just minutes from Gig Harbor, I’d be happy to show you this remarkable property.

Current Offering: $1,675,000
MLS #2543131

Doug Lawrence
Better Properties Gig Harbor
📞 253.341.5287

Why NW Buyers Are Looking beyond Seattle

For years, real estate conversations in Western Washington have centered on Seattle. While the Seattle market remains influential, many buyers today are discovering that some of the region’s most compelling opportunities can be found throughout Pierce and Kitsap counties.

Having worked with buyers and sellers across the South Sound since 2010, I’ve watched these communities evolve from alternatives to destinations in their own right. What attracts people today isn’t simply affordability—it’s the combination of lifestyle, accessibility, and long-term value that many buyers are seeking.

One of the most significant shifts over the past decade has been how people think about location. Largely since the COVID pandemic that brought work-from-home to the forefront, today’s buyers are no longer focused solely on minimizing commute times to a single employment center. Remote and hybrid work arrangements have expanded the search area for many households, allowing them to prioritize quality of life, outdoor recreation, community character, and housing options that better fit their goals.

As a result, communities throughout Pierce and Kitsap counties have experienced growing interest from buyers who want more space, different neighborhood options, or closer proximity to the natural beauty that defines the Pacific Northwest.

The diversity of housing opportunities across the region is one of its greatest strengths. Buyers can explore established neighborhoods in Tacoma, Fircrest, and University Place, growing communities such as Puyallup and Bonney Lake, waterfront and maritime communities throughout Gig Harbor and Port Orchard, or the unique lifestyle offered by communities across the Kitsap Peninsula. Each area offers distinct advantages, and understanding those differences is critical when making a long-term real estate decision.

Population growth has also continued to support housing demand throughout the broader Puget Sound region. Pierce County has added substantial population growth since 2010, while regional planning projections anticipate continued demand for housing throughout the coming decades. At the same time, housing supply remains a challenge in many communities, contributing to continued interest in well-positioned properties.

What often gets overlooked in national real estate headlines is that real estate remains intensely local. Two homes with similar features can perform very differently depending on neighborhood trends, school districts, transportation access, local development patterns, and community amenities. That’s why local experience continues to be one of the most valuable resources for buyers and sellers. Over the past fifteen years, I’ve had the opportunity to work with clients throughout the South Sound and have seen firsthand how different communities grow, adapt, and create value over time.

Whether you’re considering a move across town, relocating from another part of Washington, or evaluating opportunities throughout Pierce and Kitsap counties, understanding the local market is about more than tracking prices. It’s about understanding communities, recognizing trends, and finding the right fit for your goals.

The Pacific Northwest continues to attract people who value opportunity, natural beauty, and community. Pierce and Kitsap counties remain at the center of that story. If you’re buying or selling, give me a shout; let’s explore the possiblities.

— Doug Lawrence

What You Need to Know About Relocating

Moving, whether across town or across the country, can evoke a blend of excitement and dread. New job? New digs? New scenery?  Hooray! Good-bye to friends and family? Loss of familiar routes and routines? The hassle of packing, moving, and setting up in a new location? Perhaps not so exciting.

One thing I’ve learned over the years is that “what you focus on expands.” Sure, you need to address the downsides. But by focusing on the upsides, your positive perspective will make all the difference in the world. Just think: you’ll get to explore a whole new place and all that that new place has to offer! There’ll be new activities, new restaurants, new friends, new parks, and more.

With that in mind, here are some suggestions about the kinds of things you’ll want to research before or during your move process:

1. What amenities are available in the new location and how important are they to your lifestyle?

The area or neighborhood you live in makes your home what it is. Check out Google Maps before your big move. Maybe even make a list of the advantages and disadvantages to each area you research—it can help make the decision easier. If your kids are in school, you’ll likely want a school facility close by. Do you want them to attend a private or public school? Is there one close by? What about grocery shopping? Is it easy to get to? Do you like to have a gym you can walk to? Are there parks? Ask yourself these questions ahead of time. Determine their importance to you and your family.

2. What is there to do in the new location (e.g., recreation and events)

Find out what big events and attractions there are. If your family is into skiing or mountain biking (or any other sport/activity), look to see if there is a place close by where you can participate. What events are there coming? (Finding activities and fun events to look forward to can lessen the impact of a move, such as moving far away from friends and family.)

3. How much does it cost to live in the new location? (Be prepared.)

Cities come with different price tags, as far as cost of living goes. Make sure you know what you’ll be spending before you commit. Gas and grocery price can be different in different regions. Calculate what you can expect to spend in your new city—how does that work for your budget? Shrewd financial planning in advance can make all the difference in avoiding future panic or crises.

4. Plan how you’ll connect once you get there. What are ways you can meet people in your new location? A sense of community and belonging is the first and best way to feel settled and “at home.” Some of this may come from a job or school, but not all of it.  Where can you find likeminded new friends to share life and experiences with? Is there a faith community you can connect with? Civic clubs? Non-profits and community service organizations you can join or volunteer with? Sports teams/fitness clubs you can join? Jumping in to environments like these can make the integration process go much more quickly.

My motto is “love where you live,” and there are so many ways you can help make this happen for yourself and your family when a relocation is involved. I hope these have been helpful; they are only a start.

If you are anticipating a move and have real estate needs as a part of the package, I hope you’ll give me a shout or send an email. Even if you’re moving across country or in another town, I can help with referral and connection to a trusted real estate professional in my network. I’ll do my best to help you and your family “love where you live,” wherever that may be!

Doug Lawrence is a licensed broker with Keller Williams West Sound. He is a certified Veterans and Military Relocation Specialist and a Global Property Specialist. No matte where your move may take you, he can help! You can reach him through this site, by email at dlawrence@kw.com, or by phone/text at 253.341.5287.  

(Close) Quarters for the Holidays

As much as I love summer and sunshine, winter—and the holiday and festive occasions it presents—is by far my favorite time of year. I am a sucker for the lights and music and the food (and did I mention the food?)! But for me, the “the most wonderful time of the year” is all about family and friends.

My wife and I have a large family and we love to hang out together. We also like to maintain an open-door policy with that rather large family and any of their friends. This offer of hospitality will often include an overnight stay or two at Stone’s Throw, our home.

If the holidays will be bringing overnight guests to your house too, you may be looking for some ideas about how to accommodate them. With that in mind, here are some helpful ideas to provide the warmest and most inviting guest spaces for the holidays. (Guest room not required.)

  1. Create a warm welcome and environment. Fresh towels, chocolates on the pillow, and a bottle of water or two close by, and do not forget an extra amazing cozy blanket.
  2. If your living room doubles as your spare room, be creative by creating an area that lends itself to sleeping. Add a screen for privacy and invest in a good quality airbed. Add as many bedroom-type touches as is practical. Create a little nightstand and a place to charge a cell phone.
  3. Also remember: when your living space doubles as a sleeping space, be sensitive to your guests’ need for rest. When we have a houseful, we often will give our master bedroom to guests and we will use the airbed in the living room. This especially helpful if your guests have a little one. Plus, it allows us to move about late at night or early in the morning and not disturb our guests.
  4. Make an effort to provide a space for luggage and personal belongings. No one wants to have to keep moving their stuff every morning and back again in the evening. A luggage rack or closet, or even a private corner of the room, are some ideas.
  5. Be sure to help your guests feel at home. Share house rules if any and direct them to all provisions and amenities (food, drink, hot tub, Wi-Fi password, TV remote instructions, etc.)
  6. Keep yourself sane. Go for your walk or run in the morning and drink your glass of wine in the evening. Be flexible with everything else.
  7. Not everyone loves your furry friends as much as you do. If you are a little tight on space this holiday, consider boarding your pets to allow for less congestion. We will be boarding our two dogs for a few strategic days this month.

I love this time of year and I look forward to sharing it with family and friends both near and far. I hope you, too, are able to take the most of this amazing opportunity to enjoy this time of year—along with all who will gather in your home.

Doug Lawrence is a licensed broker with Keller Williams West Sound in Gig Harbor, Washington, serving Pierce and Kitsap Counties and referring across the United States and around the world.  Whatever your real estate needs may be, now or in the New Year, you can find him at www.douglawrencerealestate.com.

(c) 2017 Doug Lawrence. All Rights Reserved.

SaveSave

Think You Can’t Afford It? Think Again.

September means back to school, back to routine, and back to . . . home shopping?  Yes, for many folks!

Although, as I mentioned last month, this has been a challenging market lately, affording the mortgage payment for the house they want IS possible for many prospective homeowners. Why then, by all accounts, is a sense of “unaffordability” plaguing the market?

Researchers at Freddie Mac offered several answers to that question in its latest Insight, the first one being perception. Homebuyers struggling to find reasonably-priced listings perceive the housing market in general as unaffordable — a reasonable conclusion, if their only options to date have been out-of-reach stock.

Secondly, the high likelihood these days for competition (i.e., “bidding wars”) is off-putting, both for first-time homebuyers and for sellers re-entering the market. The hesitation of these would-be sellers is notably tamping down already tight inventory.

“Thanks to very low mortgage rates, monthly mortgage payments are affordable for the average household despite currently high house prices,” says Sean Becketti, chief economist at Freddie Mac. “Nevertheless, hurdles to homeownership arise from the difficulty of finding a house. The supply of homes for sale is very tight, especially starter homes, and underwriting requirements are more rigorous than they were in the past.”

Would-be homeowners are also not confident about their prospects because their incomes have stayed relatively flat compared to home prices. Incomes have grown by an average 2.4 percent annually since 2012; home prices, however, have grown an average 6 percent.

“Many potential first-time borrowers are stymied by variable employment and income histories and the challenge of accruing a down payment while simultaneously paying down their student loans,” Becketti says. “In fact, a high level of household debt, particularly student debt, poses perhaps the largest obstacle to first-time homebuyers.”

Homeownership — stripped down to just the mortgage payment — is affordable, the researchers concluded, but challenged by barriers that play a hefty role in the home-buying process. Perception, after all, is reality.

Are any of these factors playing into your decision to buy or not buy, to sell or not sell?  I’d be happy to talk through with you how these issues might affect you (or not), and help you find workable solutions for your unique home-buying or home-selling situation. After all, I’m here to help you “love where you live!” ~Doug

Doug Lawrence is a licensed broker with Keller Williams West Sound in Gig Harbor, Washington. You can find him at http://www.douglawrencerealestate.com, or by email at dlawrence@kw.com, or by phone at 253.341.5287

Source: Freddie Mac , Photo by 2.0 Generic

SaveSave

SaveSave

SaveSave

On Low Inventory: From Challenge Comes Opportunity

The last few months have been a bit frustrating for a number of my clients as it took longer than anticipated for them to secure contracts on new homes. Finding suitable and available houses, and then securing the winning bid among competitors, has been a challenge!

My clients are not alone when you look at what’s going on around us: low inventory is the foremost issue in the housing market right now. Buyers in today’s market in our area face relentless demand for a scarce supply of reasonably priced homes. In fact, in a recent survey by the National Association of Mortgage Professionals (NAMB), fifty-eight percent of mortgage professionals cited low inventory as the biggest hurdle for homebuyers today.

The inventory dilemma has even overshadowed concerns about mortgage lending standards. These standards, which some still view as too strict, have relaxed since the early, strong-armed days post-recession. In fact, according to a recent survey by Fannie Mae, more lenders have taken steps to open up access to credit since the start of 2017, and more plan to continue to do so in the future. This is good news! And coming up with enough money for a down payment has also become less of a factor, according to the same NAMB survey.

I was glad to be alongside my clients, helping them navigate this challenge, and ultimately helping them find and secure their homes. At the same time, my clients who are sellers have also appreciated the  professional assistance to deal with multiple offer situations.  Face value is not always an accurate representation of reality. That’s why having an experienced real estate agent is more important than ever to help both buyers and sellers navigate this intensely competitive market.

Undeniably, there are fewer homes on the market—but there are also many opportunities. How will you use today’s environment to your advantage?

Doug Lawrence is an agent with Kellers Williams WestSound in Gig Harbor, Washington. You can reach him at dlawrence@kw.com for advice or assistance on your upcoming home sale or purchase.

Determining Your Home’s Accurate Market Value

I recently contributed several hours to the Keller Wiliams booth at the Gig Harbor Maritime Festival, our town’s annual kick off to the summer season. Somehow the first weekend in June always turns out to be gloriously sunny, and a significant portion of the town’s population turns out for the parade, live music, street vendors, and the “blessing of the fleet,” harkening back to our fishing village roots.

At our booth, in addition to offering kids’ activities and a raffle for a wine basket, my colleagues and I endeavored to engage festival-goers with the teaser, “Would you like to find out how much your house is worth?” I was surprised by the number of people who were confident they already knew.

Do you know what your home is worth? I mean, do you really know its accurate value in today’s market?

With the advent of real estate search engines like Zillow and Red Fin, and our increasing reliance on technology, there is a general assumption that the app on your phone is accurate. Not necessarily.

House values can be determined in several ways. There is the tax assessed value, which is the formula your local government entity uses to determine the taxation value of your house and land. Then there is the market value determined via a professional consultation with a licensed real estate professional, which factors in square footage, amenities, location, and, most importantly, what similar houses have sold for within a reasonable distance from your home.

I used my own house as a test case and was surprised, although not really, to find a more than $100,000 spread between four different real estate apps. Most apps rely on algorhythms and public records to determine house values. Depending on their public record source, the information will vary based on the accuracy of the record. I’m sure this contributed to the erroneous values assessed to my own house, considering that, between the various reports, there was up to a 1000-square foot difference in the stated size of my house! (This is probably one reason why one of the best-known real estate search engines is currently being sued for inaccurate valuations.)

It’s important to remember that these discrepancies exist. If I were a seller, I would obviously want to sell my house for the highest price possible. And if I were a buyer, I would want to purchase for the lowest price. In the case of my home’s online assessed value, that could be a $100,000 discrepancy! That’s why, when it comes to determining your house’s value, it’s imperative that you enlist the help of a real estate professional to be your expert advisor.

In the current frenzied market (at least, in our area), it’s easy to become emotional and get caught in the trap of overpaying for a home just to have the winning bid. It’s not uncommon these days to see a house deliberately listed below market value, in anticipation of a bidding war between prospective buyers that can actually take the price far over market value. Don’t get sucked into this trap!

What I do for both my sellers and my buyers is to systematically assess a home’s true value. This takes into consideration:

  • location
  • size of house and property
  • number of bedrooms and bathrooms
  • overall condition of the house and property
  • age of the home
  • degree of finish
  • energy source and heating/air conditioning
  • fireplace and if so, what kind
  • kind(s) of flooring
  • number of covered parking spaces

All of these factors and more go into a systematic process of determining the value of the home you want to sell or purchase.

So back to my original question: Do you know what your home is worth? Perhaps you are pausing now before answering, because you realize the answer isn’t necessarily found in an app or an assumption. That’s where your local real estate professional can be an invaluable asset. Call for an APP-ointment today; it’s the most accurate real estate “app” at your disposal!

Doug Lawrence is a licensed real estate broker with Keller Williams West Sound in Gig Harbor, Washington. His mantra, both personally and professionally, is “love where you live!” He is an avid fan of the beautiful Pacific Northwest and enjoys helping people find their perfect fit. You can find him at www.douglawrencerealestate.com.

Approach Your Move with Confidence

May is often a month of transitions. As I write this, we are in the process of collecting our youngest daughter from her university, packing up her apartment, and moving her belongings into storage for the summer. Next year, she’ll be in a new apartment, bigger, better, with more amenities and opportunities. Out with the old, in with the new.

This is but one of many transitions she will encounter throughout her adult life. According to the US Census Bureau (2007), the average American moves around 12 times in his or her lifetime. That’s a lot of packing and unpacking!

Moving to a new home can be overwhelming and sometimes downright daunting, whether we’re transitioning from one college apartment to another, or downsizing from a family home to an empty nest condo. Maybe it’s moving up from a starter home to a second home, or the consideration of a rental or vacation property. How we approach these moves makes all the difference in the world.

Here are some pointers for helping you approach your transition with confidence and enthusiasm:

  1. Prepare. I learned early in my life that “prior proper planning prevents poor performance.” Don’t be that person who starts packing the night before the movers arrive. Start early. Make to-do lists. Delegate jobs for friends and family members. Schedule help and/or the moving company well in advance. If you have small children, arrange for away-from-the-house childcare; animals can go to the kennel for the day.
  2. Purge. Take this opportunity to get rid of excess possessions you can live without. Decluttering is cathartic—not to mention it makes moving a whole lot easier on your back (and on the friends who help you move!). As soon as you know your move is imminent, start packing away (or giving away) anything you know you won’t be using between now and your move. A great rule of thumb is: if you haven’t used it in a year, it can go. If you have adult children who have moved away, now is the time for them to claim their stuff—or lose it!
  3. Be Proactive. Where are you headed? Research your new community ahead of time. Have an idea of schools, restaurants, places of worship, community organizations, recreation activities, etc. that appeal to you so you can jump in right away and feel connected as soon as possible. This will help build anticipation toward your new destination, and help alleviate the feelings of loss about your old one.

Doug Lawrence is a real estate broker with Keller Williams West Sound in Gig Harbor, Washington. He and his wife have already beat the national average, having moved 13 times in their 34 years of marriage! Every single move has been an adventure in and of itself. Doug’s motto is “Love where you live!” If you’re ready for a transition of your own, he’d be delighted to help make your dream a reality. You can find him at www.douglawrencerealestate.com or dlawrence@kw.com 

Photo Credit: Nicholas Huk

Buying a Home in a Low Inventory Market

Probably the biggest frustration I’m hearing from buyers these days is, “Where are all the houses?” The problem transcends price range and location, and even buyer demographic. What’s going on?

It’s been many months now of a below-normal supply of homes for sale in most regions. And, according to a recent analysis from Realtor.com, this year is expected to be even more challenging. “We started 2017 with the lowest inventory of homes for sale since the recession, and possibly in decades,” said Realtor.com Chief Economist Jonathan Smoke.

Add to that the expectation that interest rates will rise to perhaps 4.5 percent or more this year. The result? The demand for homes has become even more intense, and will only get more competitive as the calendar year goes on.

Real estate experts say that eight of the 10 “best value” days (statistically) to buy in a new year are generally in February, and the other two are in January. For 2017, those days have come and gone, but the analysts maintain savvy buyers can still obtain discounts—albeit smaller ones—in April. However, they say, if home buyers wait until the period from May through September, they are likely to pay a premium of up to five percent above the median home price for their area.

So what to do? Don’t give up. Here are five creative ideas for finding a home in a low-inventory market:

  1. Be clear on your ideal location/neighborhood(s).
  2. Search expired listings.
  3. Don’t rule out sale pending listings. Make a back-up offer that will put you in a first place position if the other buyer walks away.
  4. Talk to people in the neighborhood – do they or anyone they know want to sell? Consider door knocking. (Granted, this is desperation and it is recommended you be accompanied by a realtor.)
  5. Join groups or follow social media pages from that location, in hopes of a “Home for Sale” posting.

Finding a home in a low-inventory market is not impossible, but it is a challenge. Work with your realtor (that’s me!) in coming up with out of the box ideas for finding listings that may not surface on an initial MLS search. Have your financing all ready to go, be realistic about your inspection expectations, and be ready to start with your best offer. All these will contribute to your best chances at being in your dream home come summertime!

Doug Lawrence is a licensed broker with Keller Williams West Sound in Gig Harbor, Washington. Finding the right buyer for the right house (or the right house for the right buyer) at the right time is his specialty. You can reach Doug at www.douglawrencerealestate.com or dlawrence@kw.com.

Photo credit: home yellow by nikcname

Is a Rehab Loan Right for You?

baumgaertel_rehab-3

If you’re a person who wants to get the house you want for the price you can afford—without getting into a bidding war for that move-in ready one—you might want to consider a rehab loan. Known in the industry as a 203K, this is a great option for getting a nearly custom home for a steal.

I recently worked with a young couple to buy their dream home, sort of. In that, I mean, it their dream home. But when they bought it, it wasn’t even close. Here’s how it worked:

  1. We found a house with good bones in a great location that just happened to be owned by HUD (Housing and Urban Development). We purchased the property at a good price, based on its condition. My clients had a fantastic vision for what this little rambler could be.
  2. That’s when the leg work started. We gathered bids for all the desired—and, in some instances, required—improvements.
  3. They applied for a loan for the purchase price plus the estimated repair budget, added on a little extra for anticipated cost overruns, and submitted the whole package to the bank for approval.
  4. When the approval was granted, the great news was that the final subject appraised value was going to instantly give my clients a boost of 10% equity once all the improvements were completed.

These were the kinds of repairs they made for this project:

  • new roof
  • new kitchen
  • new flooring throughout the house
  • removal of popcorn ceilings
  • paint throughout
  • new millwork
  • upgrading insulation in crawlspace

baumgaertel-rehab-2

Essentially, they will have a move-in ready, custom home, purchased for well within their budget, and with instant equity. What’s not to love about that? Although a 203K might not be for everyone, it’s a great way to end up with the house you want, for the price you want, if you’re willing to invest a little extra time and effort.

DOUG LAWRENCE is a licensed real estate broker with Keller Williams West Sound in Gig Harbor, Washington. If you are looking to buy, sell, or invest in real estate (203K’s or otherwise) in the Pierce or Kitsap County areas in Washington State, he’d be happy to lend a hand! You can find him at www.douglawrencerealestate.com.